Silk//Tastemaker Challenge
When Silk created a new taste formula for their soy and soy Iced Latte beverages, we were tasked with coming up with a cool way to engage their Facebook community. Thus theTastemaker Challenge was born. A lo-fi way for fans to describe the new taste of the Silk products by simply posting their descriptions on the brand's Facebook wall. We took the descriptions and made fun content in real-time. The campaign tripled their fan interaction with the brand while trumping all previous social efforts. Major props to Superfad for the help. This was the outcome:

Mr. Smooth Launch Video:

Mr. Smooth Launch from Casey Brewer on Vimeo.



Mr. Smooth Tastemaker Tip #1:

Mr. Smooth Tp #1 from Casey Brewer on Vimeo.



Mr. Smooth Tastemaker Tip #2:

Mr. Smooth Tip #2 from Casey Brewer on Vimeo.



Interpretive Dance:

Interpretive Dance from Casey Brewer on Vimeo.



Ice Carver:

Ice Carver from Casey Brewer on Vimeo.



Yodeler:

Yodeler from Casey Brewer on Vimeo.





ACD/Copywriter: Casey Brewer
Art Director: Jeff Limon
Copywriter: Jacob Bass
ECD: Stephen Goldblatt